7 seo tips to manage your website ranking on your own

Sarah Berry is a Google Analytics-certified Web sale Consultant at nhatroso.com. She"s written over 400 articles on digital marketing, covering topics lượt thích SEO, CRO, and Amazon. When she isn"t polishing her Time Magazine Person of the Year Award, she"s spending time with her flock of ducks.

Today, organic tìm kiếm results drive more than 50 percent of website traffic, which is why more businesses are taking another look at search engine optimization (SEO) & SEO management for growing their revenue và company.

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Whether you’re familiar or new khổng lồ SEO, this post provides all the information you need to get started with building an SEO strategy or investing in professional SEO management services. One of the first questions you may have about SEO và SEO management is, “What bởi vì SEO managers do?”

We’ve created a short video clip to answer that SEO question.Keep reading to lớn dive into more SEO management basics.

What is SEO?

SEO, also known as tìm kiếm engine optimization, improves your visibility in relevant search engine results pages (SERPs) on tìm kiếm engines like Google, Yahoo!, & Bing. It uses an umbrella of strategies và techniques to lớn boost your visibility, which can result in increased website traffic.

SEO expert Trevin explains what SEO is in the clip below:

In comparison to lớn other digital marketing strategies, lượt thích pay-per-click (PPC) advertising, SEO does not deliver results overnight.

It can take several months for SEO to lớn provide results. These results, however, are often worth the wait.

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As an example, our clients have earned more than $3 billion from our strategies. Not lớn mention, we’ve also used SEO khổng lồ generate more than 7.8 million leads, 5.2 million phone calls, and 12.9 million transactions for our clients — all in the past five years.

What is SEO management?

SEO management can refer to your company or your agency’s management of your SEO strategy.

As a part of SEO management, your team or agency develops, leads, and modifies your strategy khổng lồ maximize your results & achieve your marketing, sales, và business goals.

If you partner with an agency, your business may sign with a specialized agency, lượt thích a local SEO company or full-service digital sale agency.

As many internal sale departments handle multiple responsibilities và don’t have a background in SEO, it’s common for businesses to invest in professional SEO management services.

A recent study, for example, revealed that 55 percent of companies partner with an SEO agency.