8 Steps To A Guide To Effective Seo Tactics To Improve Ranking

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Here"s a cliche among digital marketers: search engine optimization (SEO) isn"t what it used to be.

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Here"s a true statement you don"t hear as often: your SEO strategy for 2022 shouldn"t focus on keywords.

These days, most businesses understand the basic concepts of SEO & why it"s important.

However, when it comes lớn developing và executing a sound SEO strategy for your business, just creating nội dung for the keywords your customers are searching for is both arduous and, well, wrong.

In this post, we’ll explain what an SEO strategy is, và how you create your own khổng lồ help you meet your content marketing goals.

Know exactly what you need? Jump to one of the following sections:

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What is an SEO strategy?


An SEO strategy is the process of organizing a website’s nội dung by topic khổng lồ improve the likelihood of appearing in tìm kiếm results. Essentially, it is the process you follow in order lớn maximize the opportunity to lớn gain organic traffic from search engines.


Having an SEO strategy is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for.


For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in tìm kiếm engine result pages (SERPs). If your content is scattered và unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.

Mobile SEO Strategy

Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves ensuring your site and site nội dung is available và accessible lớn visitors on thiết bị di động devices, so they can have the same experience and receive the same value as desktop browsers.

Mobile optimization is incredibly important, as Google practices mobile-first indexing. This means instead of crawling a desktop site, the algorithm will use the thiết bị di động version of your site when indexing và ranking pages for SERPs. In addition, 61% of Google tìm kiếm queries in the U.S. Occur on smartphone devices. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization.

While it’s not an entirely separate process, there are distinct considerations for sản phẩm điện thoại SEO like monitoring page speed, responsive site design, local SEO, and creating nội dung that is high-quality, regardless of device it’s viewed on.


What is an SEO?

Search engine optimizers (SEOs) are people who optimize websites to lớn help them rank higher on SERPs and gain more organic traffic. In essence, an SEO is a highly specialized nội dung strategist that helps a business discover opportunities khổng lồ answer questions people have about their respective industries.

There are three types of SEO that an SEO strategist can focus on:

Off-page SEO: This SEO focuses on liên kết directed to the trang web from elsewhere on the internet. The number of links a site has from reputable sources helps you build trust with search algorithms.

Bear in mind that every business has different objectives, so it is an SEO’s job khổng lồ examine their industry, determine what their audiences care about, và develop a strategy that gives them what they’re looking for.

Below we’ll go over some steps you can take to lớn ensure your SEO strategy sets you up for success.


SEO content Strategy


Make a menu of topics. Make a list of long-tail từ khoá based on these topics. Build pages for each topic. Phối up a nhatroso.com. Create a consistent nhatroso.comging schedule. Create a link-building plan. Compress truyền thông media files before uploading them lớn your site. Stay up-to-date on SEO news and best practices. Measure and track your content"s success.

1. Make a menu of topics.

Keywords are at the heart of SEO, but they"re no longer the first step to lớn achieving organic growth. Instead, the first step is khổng lồ make a danh mục of topics you’d lượt thích your content to address.

To start, compile a danh mục of about 10 words và terms associated with your sản phẩm or service. Use an SEO tool ( Google"s từ khóa Tool, Ahrefs , SEMRush or GrowthBar just lớn name a few) khổng lồ research these words, identify their search volume, and come up with variations that make sense for your business.

By doing this, you are associating these topics with popular short-tail keywords, but you’re not dedicating individual nhatroso.com posts khổng lồ these keywords. Let’s go over an example of this process using the image below.

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Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 searches per month. This short-tail từ khóa can represent the overarching topic for creating their content, but the business will also need to identify a series of related keyword to include in their content. For example, they could opt khổng lồ use the “fiberglass pool prices,” or “fiberglass pool cost,” khổng lồ achieve additional rankings for the overall từ khóa of fiberglass pools.

Using search volume and competition as your measurement, you can create a các mục of 10-15 short-tail từ khoá that are relevant khổng lồ your business & are being searched for by your target audiences. Then, rank this danh sách based on monthly tìm kiếm volume.

Each of the từ khóa that you’ve identified are called pillars, and they serve as the primary support for a larger cluster of long-tail keywords, which we’ll discuss below.

2. Make a các mục of long-tail từ khóa based on these topics.

During this step you’ll begin optimizing your pages for specific keywords. For each pillar you"ve identified, use your từ khoá tool lớn identify five to 10 long-tail keyword that dig deeper into the original topic keyword.

For example, we regularly create nội dung about SEO, but it"s difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own nội dung by creating multiple pages that are all targeting the exact same từ khóa — và potentially the same SERPs. Therefore, we also create content on conducting từ khóa research, optimizing images for search engines, creating an SEO strategy (which you"re reading right now), và other subtopics within the SEO umbrella.

This helps businesses attract people who have varying interests & concerns — và ultimately create more entry points for people interested in what you have khổng lồ offer.

Use your long-tail từ khóa to create nhatroso.com posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail từ khóa create a cluster around a pillar topic. Tìm kiếm engine algorithms depend on the relationships between clusters to lớn connect users with the information they"re looking for.

Here"s a short đoạn clip on this concept:


Think of it this way: the more specific your content, the more specific the needs of your audience can be, and the more likely you"ll convert this traffic into leads. This is how Google finds value in the websites it crawls — the pages that dig into the inner workings of a general topic are seen as the best answer khổng lồ a person"s query, and will rank higher.

3. Build pages for each topic.

When it comes khổng lồ websites & ranking in tìm kiếm engines, trying to lớn get one page khổng lồ rank for a handful of từ khoá can be next to lớn impossible. But, here"s where the rubber meets the road.

Use the pillar topics you came up with lớn create a page or post that gives a high-level overview of the topic using the long-tail từ khóa you came up with for each cluster in step two. These pillar pages can essentially be a table of contents, where you’re giving a description of the main topic, và briefing readers on subtopics you’ll elaborate on in other posts.

Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, lượt thích the number of products and offerings you have. This will make it much easier for your prospects & customers to find you in tìm kiếm engines no matter what keyword they use.

4. Set up a nhatroso.com.

nhatroso.comging can be an incredible way lớn rank for keywords & engage your website"s users. After all, every nhatroso.com post is a new website page & an additional opportunity khổng lồ rank in SERPs. If your business does not already have a nhatroso.com, consider creating one.

As you write each nhatroso.com post and expand on your clusters, you should vị three things:

Don"t include your long-tail từ khoá more than three or four times throughout the page as Google doesn"t consider exact từ khoá matches as often as it used to. In fact, too many instances of your keyword can be a red flag to search engines that you"re keyword stuffing lớn gain rankings, and they’ll penalize you for this.Once you publish each nhatroso.com post, links to it within the parent pillar page that supports the subtopic. By connecting both the pillar & the cluster in this way, you"re telling Google that there"s a relationship between the long-tail keyword and the overarching topic you"re trying khổng lồ rank for.

5. Create a consistent nhatroso.comging schedule.

Every nhatroso.com post or website page you create doesn’t necessarily need to lớn belong khổng lồ a topic cluster. There"s also value in writing about tangential topics your customers care about lớn build authority with the Google algorithms.

With that in mind, make it a point to nhatroso.com at least once a week. Remember, you are nhatroso.comging primarily for your audience, not search engines, so study your target market và write about things that they are interested in.

It may be helpful khổng lồ create a nội dung strategy to remain consistent & focused on your goals.

6. Create a link-building plan.

The topic cluster mã sản phẩm is your way forward in SEO, but it"s not the only way khổng lồ get your website content to rank higher once it"s been created.

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While our first five steps were dedicated khổng lồ on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound liên kết (also called backlinks) to your trang web from other sources on the internet. As a general rule, sites with more authority that links back to lớn your nội dung have a more significant impact on your rankings.

Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few nhatroso.com posts and share them on different social truyền thông platforms. You can also approach other nhatroso.coms for guest nhatroso.comging opportunities through which you can link back khổng lồ your website.

7. Compress media files before uploading them lớn your site.

This is a small but important step in the SEO process, especially for mobile optimization.

As your nhatroso.com or website grows, you"ll undoubtedly have more images, videos, and related truyền thông to tư vấn your content. These visual assets help retain your visitors" attention, but it"s easy to lớn forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important khổng lồ monitor the kích cỡ of the media files you upload to your site.

The bigger the tệp tin size, the more difficult it is for an internet browser lớn render your website. It’s also harder for sản phẩm điện thoại browsers to lớn load these images, as the bandwidth on their devices is significantly smaller. So, the smaller the tệp tin size, the faster your trang web will load. But, how bởi vì you compress images and still retain quality?

It’s worth considering the use of a compression tool khổng lồ reduce tệp tin sizes before uploading images, videos, và gifs. Sites like TinyPNG compress images in bulk, while Google"s Squoosh can shrink image files lớn microscopic sizes. However you choose to lớn compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb.

8. Stay up-to-date on SEO news & best practices.

Just lượt thích marketing, the tìm kiếm engine landscape is ever-evolving. Staying on đứng top of current trends & best practices is an important strategy, & there are multiple online resources that can help you bởi so. Here are a few resources to kiểm tra out:

9. Measure and track your content"s success.

SEO can take a lot of time & effort, and, because of this, you’ll want to know if your strategy works. It’s important to track your metrics lớn understand the success of your overall process, and identify possible areas for improvement.

You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.

SEO Report

An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data khổng lồ relevant stakeholders khổng lồ display why your SEO activities are important, and how they drive growth for your business.

Your SEO report can contain metrics lượt thích organic traffic results, the SEO health of your website, inbound links generation, & also address any areas where growth has declined that need lớn be addressed for future improvement.

The image below is an example of an SEO report from Ahrefs, where it has given an overview of the link building progress of the SEO efforts.

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In order lớn fuel your SEO report, you’ll actually need lớn have completed some SEO activities, and below we’ll give some high-quality examples of successful SEO.

Best SEO Examples

As mentioned above, there are a variety of different things you can vày for your business to enact your SEO strategy. Below we’ll go over some examples of what this looks like in practice that you can use as inspiration for your own processes.

There are a variety of different things you can include in your SEO strategy, like:

1. Writing compelling meta descriptions.

A meta description is the snippet of text below a title and link in tìm kiếm results. The description, well, describes the nội dung of the page to the person conducting the queries so they know what to expect.

The image below is the result of a tìm kiếm query for market research.

This is a high-quality meta description because it lets Google know exactly what the page contains, helping your content surface in the correct tìm kiếm results and helping audiences understand exactly what they’re about to click on.

2. Getting content backlinks and inbound links.

A backlink, also called an inbound link, is when another website links back to your website or nhatroso.com content. It’s usually placed as a hyperlink on a string of text that relates khổng lồ your nội dung and, when clicked, they’re taken khổng lồ your site.


Backlinks are an effective SEO tool because they show search engines that your content is authoritative & relevant, helping you rank higher in SERPs. The image below is an example of a nhatroso.com post from Kicksta that has a liên kết to a nhatroso.com nhatroso.com post.

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3. Optimizing your site pages for page speed.

Page speed is how quickly the content on your website loads when someone visits a specific page on your website. Google began taking page tốc độ into trương mục for SERP rankings in 2018, making it a critical area of focus when you enact your strategy.


4. Local SEO

Local SEO is improving search engine visibility for your business’s location. An effective local SEO strategy will surface your nội dung in search queries from customers in your local area, letting them know your business is there to meet their needs.

The image below is a SERP result for “best restaurants Brooklyn.” The three businesses that appear in results have an optimized Google My Business profile that contains information that helps it surface in results for Brooklyn-area restaurants.

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SEO Process

Once you’ve created your SEO strategy, you should also build a process lớn continue optimizing for new keywords & evolving tìm kiếm intent. Here are a few steps you can take.

1. Historically optimize your content.

Devote some time each month to lớn updating old nhatroso.com posts with new và up-to-date information to lớn continue ranking in SERPs. You can also use this time to địa chỉ any SEO best-practices that weren’t initially addressed, lượt thích missing image alt text.

2. Look out for changing keywords and new search intent.

After a few months, track how your nhatroso.com posts are ranking, & which keyword they"re ranking for. This can help you adjust subheadings và copy to lớn leverage new search intent that your audience may be interested in.

3. địa chỉ more editorial value khổng lồ your old content.

Sometimes, you"ll find that a post is completely out of date. In this scenario, you should go beyond the average historical SEO update và give it a full refresh. You can vày this by updating out of date information và statistics, incorporating new sections for added depth, và adding quotes or original data lớn give the post more referral traffic.

4. Create a monthly content plan.

To keep up with your SEO strategy, it can be helpful to lớn create và refine a monthly content plan. You can place it into a spreadsheet, & your teams can track accordingly. The menu below is an example of a nội dung monthly content plan that takes the above steps into account.


Devote time to keywords research related khổng lồ your industry. List nhatroso.com post ideas that leverage opportunistic keywords. Identify nhatroso.com posts that can be updated or refreshed. Identify other SEO opportunities, such as holidays. List content ideas in a search Insights Report. Assign nội dung to your team. Track progress at the end of each month.

With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out và execute on an efficient SEO strategy. You can also identify & leverage low-hanging-fruit topics to discuss related to your industry.

Create A Strategy That Supports Your Business Goals

Ranking in search pages can be difficult. While it may seem enticing khổng lồ create content that is centered around high-traffic keywords, that strategy may not help you meet your business goals.

Instead, opt to create an SEO strategy that helps you address your individual business needs, like increasing customer acquisition, for greater marketing success.

Editor"s Note: This nhatroso.com post was originally published in April 2019 but was updated in February 2022 for consistency and freshness.