How to do seo yourself: the ultimate guide to getting your site on page 1


Search engine optimization does not require a professional. Companies with small-to-medium websites & an SEO-friendly content management system or ecommerce platform can vì chưng much of the work in-house.

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Here are my đứng đầu 10 do-it-yourself SEO tips.

1. Research Keywords

Keyword research has dual benefits. First, by discovering & organizing relevant search queries, you’ll understand the words & phrases consumers use to lớn find your products và services. You can then use those từ khóa in product descriptions, titles, và blog posts — all improve your organic tìm kiếm rankings.

But keywords research is not just for SEO. Knowing how consumers search for their wants & needs uncovers competitors (that rank for those keywords) and generates ideas for new or improved products.

There are quite a few không lấy phí and freemium từ khoá research tools. Organizing keywords by a common intent can be challenging (and time-consuming), but it’s doable with spreadsheets.

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2. Identify keyword Gaps

A keyword gap is a search query that two or more of your competitors rank for, but your site does not. Premium tools such as Ahrefs & Semrush can identify those missing keywords, which represent opportunities for your brand.

The entire analysis takes no more than 30 minutes. You’ll kết thúc up with new content ideas, new pages to create, & popular informational queries to lớn address.


Premium SEO tools, such as Semrush, can quickly identify keyword gaps.

3. Build Internal Links

Internal linking is key lớn the organic visibility of important pages. Google crawls websites using links. Its algorithm assigns equity to each page based on how many internal link point khổng lồ it.

Google offers no guidance on internal links or where they should reside. But over the years Google personnel have hinted at the priority:

Main navigation.In-content, such as the body of blog posts.Footer.Above-the-fold (top of page).
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