5 tips to create an attractive book cover


People judge other people by first appearances, and customers judge the books they buy by their covers. You can’t have an unattractive, plain-looking kiến thiết on your book’s cover and expect khổng lồ sell millions of copies.

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Believe it or not, one of the most important parts of publishing a book is the book’s cover. An unattractive one can sell decently, but it will probably never generate the income you expect. A nice-looking one is going khổng lồ attract more readers và increase your profits. So, which one vày you choose?

If your answer to lớn that question is “the latter,” take a look at these 5 tips on how to lớn create an attractive cover for your book.


How to Choose a Great Book Cover

1. Be Smart About Your Title

The title is one of the most important elements on your cover. First, it should be big enough lớn read clearly and should fit nicely on the page; second, it should be easily readable.

Although some people still walk into libraries or bookstores khổng lồ look for books, most of us simply tìm kiếm for them on our computers. Therefore, creating a cover whose title is clear và catches khổng lồ the eye is essential, especially when seen on a computer screen at thumbnail size.

Avoid colors that blend too closely with the cover art, & stay away from fonts that are hard to lớn read at small sizes.

2. Use a Teaser

A good strategy of manipulating the reader into buying your book is providing a teaser on the cover. That could be a subtitle, or even a short quote.

For fiction books, a good teaser is a summary of the plot. What is happening throughout the book? What is the major point of interest? Highlight that, and địa chỉ it lớn your cover. Don’t make it too long! Use smaller fonts và powerful colors.

For nonfiction books, it is essential that you include keywords. Those are usually incorporated in the subtitle. It will be easier for readers lớn find your book if there are more words that they can look up, right? For instance, say you have a short title lượt thích “Intrigued.” If you showroom an interesting & highly specific subtitle, it is going to be even easier khổng lồ find: “Intrigued: The Art of Manipulating People Using a 3 chiều Method.”

3. Pick the Right Font & Background Image

Do not use more than two different types of fonts on your cover. It will make it look unprofessional and cluttered.

Avoid using one of your computer’s generic fonts, too. It gives the impression that the book is not interesting enough. When people are familiar with a certain font, they tend lớn ignore it, since they see it very often. By using a slightly more unusual font, one they don’t encounter in Word every day, readers will be intrigued khổng lồ find out more about the book’s content.

Dana Loveleigh, professional designer và freelance writer at RushMyEssay UK, shares her opinion. “Concerning the font’s color, I would rather use an emphatic one such as a powerful orange, or a strong red. Green is also a good choice, and yellow can fit in the context as long as it’s dynamic enough. Authors must attract readers by exposing their art through màu sắc as well, since the human’s eye is mostly influenced by that. Màu sắc is essential if you want to sell well!”

4. Make the Cover Personal

I strongly believe that a personal cover can sell better, but it depends on your book’s content.

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A personal cover adds that humanizing factor people want to see. If, for instance, you use a human face, or even a person’s body, chances are your readers will be more likely lớn pay attention to it. Why? Because it is not about that specific face, it is about the background story that the face reveals. It makes the book mysterious & interesting to lớn discover.

Don’t exaggerate, even if you make it personal. If you add to many details to your cover—for instance, a teaser, a powerful phông color, và a big face on đứng top of that—it might be too much. Readers can tell when you try too hard, & that is always a bummer.

5. You Can Go Simple

If everything else fails, go simple.

As I was pointing out before, including too many details lớn make your cover “look good” might make it worse than you expect. It is a common novice mistake to try & fit everything into the cover.

Keep in mind that in order lớn make that cover dynamic và outstanding, most authors hire designers—after all, you’re a writer, not a visual artist, and odds are someone else can do a much better job with that cover than you can. If you want a good, professional designer, it is going to cost you some money.

If your budget is tight, consider sticking khổng lồ a simpler cover rather than attempting to completely DIY it. In the end, your sales results will prove it was worth it.

Of course, simple does not have to mean boring. Take a look at this cover for The Subtle Art of Not Giving a F*ck by Mark Manson. It is simple & outstanding. The message is clearly delivered; the background catches the reader’s eye; và the bold, black font underlines the powerful message.

As you can see, no images are used–just a short subtitle to lớn emphasize what the book is about. Simple, fun, và easily noticeable. And it works! This book was a New York Times number-one bestseller, selling more than 2 million copies throughout the U.S.


Creating a first-class book cover requires imagination và audacity. Be courageous enough lớn try new things, and outstanding enough to make your readers interested. Go simple if everything else fails, & be strategic in your decisions. Good luck!

For more book cover kiến thiết tips, check out this expert advice from Envato, which also features tips from TCK Publishing’s own cover designer, Queenie Faigones.