7 ways to make money on tiktok

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Nick Wolny is senior editor of the financial independence vertical at NextAdvisor, in partnership…


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TikTok is swimming in money – money that can kết thúc up in your ngân hàng account if you leverage the platform well.

“I have earned six figures for 2021 and the first part of 2022,” says Sal Farzin, a tech professional based in Austin whose TikTok side hustle,
SimplySalFinds, has 1.7 million followers. Farzin’s first TikTok post was on July 1st, 2020, và his primary TikTok monetization strategy is reviewing Amazon products and directing viewers to affiliate links.

“I realized that this is a platform with immense reach,” he says. Affiliate liên kết are just one of many ways lớn make money on TikTok, and contrary to lớn popular belief, you don’t have khổng lồ dance or point at things in order lớn find traction on the platform.

We reached out to lớn experts who are using TikTok every day lớn get the word out và generate additional income. Here’s what they had khổng lồ say.


How Many TikTok Followers or Likes do You Need khổng lồ Make Money?

Having a lot of followers or likes on TikTok doesn’t guarantee a big financial payout. In most cases, the more lucrative approach is to lớn focus on engagement and connect with users over nhatroso.com who are excited about what you post.

As with other social media platforms lượt thích Instagram & YouTube, making money on TikTok can generally be parsed out into one of three main buckets:

In-platform monetization: Create nội dung on TikTok, then get paid by the app itself through creator fund payouts. Note that TikTok does not give its creators any revenue nói qua from ads; this is different from other social media platforms.Paid partnerships và sponsorships: Prove that your TikTok content gets engagement, then bring your results to lớn the attention of brands for sponsorship consideration.Off-platform sales: Use TikTok to lớn reach new people, then invite them off of the app to visit your trang web or click và buy an thành tựu using your tiếp thị liên kết link.

What makes TikTok chất lượng is that it has eyeballs – lots of them. As a website, TikTok recently dethroned Google to become the most popular website property on the planet, according lớn a 2021 report published by Cloudflare, a global cloud platform that powers millions of websites. It’s not unusual for a post on TikTok lớn get thousands or even tens of thousands of views –even if you’re just getting started.


Pro Tip

TikTok is an emerging platform with unusually high reach. Focus on engaging & entertaining your audience consistently & your fan hâm mộ base will grow with nhatroso.com.


The secret sauce to lớn TikTok is knowing what types of content the phầm mềm likes to lớn prioritize. A good rule of thumb is khổng lồ make your nội dung native: Create videos that look và feel like TikTok & can be consumed and enjoyed while remaining on the app.

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“TikTok rewards users who take an entertainment-first approach,” says Tiffany Rivers, senior director of social media at media Cause, a creative agency that helps nonprofits grow & accelerate impact. “Users want khổng lồ stay on TikTok even more than other platforms. Creators can still be very profitable leveraging paid partnerships, but we’ve found that when influencers try khổng lồ drive traffic to landing pages or e-commerce sites, it’s not as effective as on other platforms.”

It takes a careful strategy to lớn drive TikTok users khổng lồ another platform, says Humphrey Yang, an entrepreneur và ex-financial advisor whose TikTok
humphreytalks has 3.3 million followers. “Conversion rates off platform are generally not great –1% or less in my experience,” says Yang. “You need a strong clip with a strong call to kích hoạt at the end. Some of the best conversions I’ve seen anecdotally are really great videos that leave you wanting more; they then promote going to another platform or a newsletter for the full scoop.”


How Much bởi vì TikTokers Make?

How much you make on TikTok hinges heavily on how you are leveraging the app và incorporating the strategies mentioned above. A common denominator among these strategies is lớn build an excited, engaged audience; when you vì chưng this, brand partners are more likely to make the first move và approach you.

“I’ve developed some really good brand partnerships with Amazon, Kodak, Panasonic, và the Container Store,” says Farzin. “The majority of these brands reached out lớn me, which is exciting, you know?”

When we see TikTokers putting up huge revenue numbers, brand deals and paid partnerships are usually a substantial contributor.

TikTokers with the Highest Earnings

A Forbes report listed six TikTokers who generated $4.75M or more from their channels in 2021. They are:

It’s important to lớn remember that this danh mục only takes into consideration influencers who got their start on TikTok. Celebrities who adopted the tiện ích may command higher sponsorship đơn hàng or rates, but they arrived on TikTok with an already-established personal brand or following. You can make money on TikTok even if you’re starting from scratch by investing nhatroso.com và energy into learning the platform.

Let’s now dig deeper into three strategies you can turn TikTok posts into tangible dollars.

Strategy No. 1: Direct Users Off the Platform

Clickthrough rates on TikTok seem low compared lớn other platforms, but Farzin, whose strategy relies mainly on affiliate links commissions, believes this has more to bởi vì with the phầm mềm still being new and having unusually high post reach.

“My conversion rate is anywhere between 10 & 15 percent,” he says. “Watching the video, going khổng lồ my bio, & clicking on the link, there are three or four clicks until they get khổng lồ that product. It’s phenomenal that they follow through.”

Farzin emphasizes that valuable content is the key. “It’s about that value-driven content. When people land on my page, they’re able to lớn say ‘Okay, this guy does products, but there are also some other categories, too. Maybe I should follow him.’”

TikTok profiles allow for only one hyperlink, but there are several không tính tiền services that can turn your one link into many links. LinkTree, Lnk.bio, và Milkshake are popular options.

Strategy No. 2: Seek Out Brand Partnership or Sponsorship Deals

If you’re confident that you can get eyeballs on your TikTok videos, advertisers are itching to pay you lớn spotlight their hàng hóa or brand. Brand partners and sponsors know that TikTok is a platform that has very high reach; expect awareness and chất lượng storytelling khổng lồ be two of your most important deliverables.

“Paid partnership posts that drive awareness và are centered on storytelling & entertainment are more likely to gain traction,” notes Rivers. Micro influencers –loosely defined as creators who have fewer than 10,000 followers – can land brand deals, but to bởi vì so they have to show a brand that they’re genuinely interested in representing the product và can vì so effectively.

Strategy No. 3: Get Paid by TikTok Itself

TikTok’s parent company ByteDance launched a $200 million creator fund in summer 2020, but the payouts from this fund are modest. Industry consensus is that TikTok will pay you two to lớn four cents per 1,000 đoạn phim views.

It’s never a good look for your ứng dụng when a popular creator posts a video saying you suck, as Hank Green did in January 2022 with a YouTube post entitled “So… TikTok Sucks.” Since TikTok is growing like wildfire, more users mean more videos, and more videos mean more competition for the same pool of money. Consider pairing this strategy with one of the other previously mentioned approaches to lớn diversity your money-making efforts.

Additionally, if you have a knack for making videos that go viral, you may want to take that same skill set & apply it on a platform that has heftier rewards for such a skill set, such as YouTube or Instagram.

No matter what strategy you decide khổng lồ pursue, finding success on TikTok long-term will be contingent on you posting nội dung you actually want khổng lồ create week in and week out.

“Don’t try khổng lồ be like someone else already on the platform,” says Farzin. “That’s rule number one. Talk about the subjects that you really are passionate about, be authentic, and be yourself.”