11 ways to earn money from a facebook page in 2022


Facebook is quite possibly the most enduring social truyền thông channel in existence. No other online truyền thông giant has caught so much flack for data collection.

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As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

Although Facebook has recently become the target of an even more intense media chiến dịch and a hotly debated topic surrounding privacy protections, with these figures, it remains safe khổng lồ say Facebook will remain a major social truyền thông media platform for the foreseeable future.


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What is Facebook Monetization?

As the name implies, Facebook monetization describes the act of making money by leveraging Facebook as a monetization platform.

But that doesn’t mean our definition goes out the window.


You’re here to earn money from something of value you provide khổng lồ your audience.

This will remain true wherever you are, because you’re building a brand that’s made to lớn last.

Among all the social media channels, Facebook also remains arguably the most lucrative platform in 2018.

In fact, because Facebook’s audience is also maturing (with younger audiences not as eager khổng lồ hop onboard), Facebook and its user base may also be switching over khổng lồ a more business-oriented mindset & using the platform more and more as a kinh doanh channel.

In this chapter, we’ll discuss how lớn create an income stream with Facebook. Specifically, I’ll go over a few key considerations on how khổng lồ earn money from Facebook, including what khổng lồ do and what not to vị on the social platform. We’ll also cover the most important aspects of Facebook monetization, such as

What you should know about Facebook’s new guidelines How to lớn earn money from Facebook pagesHow to build your Facebook groupHow to make money with Facebook ads

Let’s get started.

3.1 How Facebook Monetization Works

Before we can dive straight into how lớn earn from Facebook, it’s critical that we go over a few important changes that have affected everyone on the platform, users và brands alike.

Facebook has recently come under intense scrutiny for its multiple privacy violations, all of which have made it the subject of much marketing debate.

So the question on everyone’s mind is, Is Facebook kinh doanh a waste of time & money in 2018?

It’s an interesting question, but for the foreseeable future, it’s merely an alarmist perspective that detracts from actually making you money.

After all, while people are hesitating khổng lồ invest in Facebook as a kinh doanh channel, others are pushing ahead full force because they’ve got the results they want, & until the very last day of Facebook’s existence, they’ll be pressing on until they can no longer profit.

Why would you vị otherwise?

Important GDPR và privacy policy updates

That said, we’ve got a lot lớn cover here, so let’s get the pesky rules out of the way first.

Complying with GDPR has become a central concern for businesses operating on Facebook. It is in fact the most recent major update lớn Facebook monetization requirements.

Here’s a quote from Facebook about how seriously you should take this issue:

Creators and publishers with multiple violations could đại bại access to lớn all monetization features.

What is GDPR? It’s a mix of policies that affects you primarily if you’re planning khổng lồ target users residing in the European Union.

The specific Facebook features that are affected are Facebook pixel and Custom Audiences.

What is Facebook Pixel?

Think of Facebook pixel as a tracker.

The pixel is a line of code you place on your website, so that Facebook can help you keep track of Facebook users coming khổng lồ your site. This is an extremely powerful feature, which has been somewhat inconvenienced by the GDPR release.

Let’s look at how it’s been affected.


(You can access Facebook Pixels and other business features through your Business Manager account). 

Facebook provides a few examples of what types of businesses might be affected by these changes:

Retail websites gathering sản phẩm information viewed by visitors for ad retargeting based on their site activityMedia and news sites using third-party ad servers that collect data from visitors who have been exposed lớn their display ads

If this sounds like you, và you’re wondering whether the GDPR applies khổng lồ your business idea, you can read the Facebook’s privacy details here.

Having said that, getting GDPR consent from your visitors is a straightforward process:

Use a bar or popup lớn inform your visitors that you’re collecting data, & specify what type of data you’ll be collecting. Once you get them to lớn agree to it, you’re all set.  

But if you want khổng lồ upload the data you’ve collected back onto Facebook lớn create a custom audience, then in the near future, you’ll be forced lớn provide proof of consent lớn Facebook.

Facebook monetization standards

Facebook most likely has the most extensive monetization guidelines out of any platform operating online. Here’s a summary các mục of “rules” you can cross-reference when aiming khổng lồ monetize:

Share authentic content.Develop an established presence. (This means your trương mục must be at least 90 days old).Adhere to content guidelines (covered in the callout in the next section).

Make sure to lớn dig deeper into each of these areas và familiarize yourself with Facebook’s monetization standards. Although most of these standards should be self-explanatory (as if you need to be told not lớn post violent content), reviewing them in detail will give you the boost in confidence you might need to lớn invest your hard-earned money into Facebook advertising.

You can read the detailed menu of monetization standards here.

Most people forget that Facebook isn’t just a social channel.

It’s a data collector. It aggregates & sells its users’ data, meaning it’s ideally designed as a kinh doanh platform and channel.

This allows Facebook lớn provide the businesses that operate on its platform a number of extremely powerful tools at their disposal.

Now let’s go over the many ways you can earn from Facebook effectively. We’ll also cover examples where business owners have achieved success by applying the very strategies và principles we’re about lớn discuss.

3.2 Facebook Monetization Strategies

It can be easy to make money on Facebook.

In fact, many people only use Facebook to generate an income stream.

We’ve already discussed why this is such a risky idea, but it goes khổng lồ show that Facebook still reigns supreme as a social truyền thông channel that also doubles as a data aggregator + kinh doanh platform helping businesses connect with their target audience.

Since the focus of this book is on creating a brand that’s made to lớn last, we’ll be going over the main features you can use khổng lồ build your brand and a loyal fan base.

How to lớn monetize Facebook

Of the multiple ways to lớn make money on Facebook, we’ll be sticking khổng lồ the few that help you generate an income stream while still building a solid brand.

Since Facebook is a social channel, we can’t just post things và forget about them.

Instead, we need khổng lồ engage meaningfully & respond to lớn comments, and like and tóm tắt things we also find khổng lồ be of value.


How to earn money from Facebook pages

The monetization of Facebook pages has always been the classic approach lớn establishing a business presence on the platform.

If you want khổng lồ earn money from facebook pages (yes, you can have more than one), then ideally you’re going lớn have a little investment capital.

But if not, here’s a few popular ways you can monetize Facebook pages:

Sell tiếp thị liên kết products.How to lớn grow your Facebook following

There is no quick and easy way to grow a Facebook page unless you’re ready to lớn pull out your wallet. Và unless you’re confident you can make that money back right away, it’s not worth investing in just yet. (Once you have a few sales under your belt, then you can crank up the results with paid advertising).

Growing a Facebook page takes hard work because you want your page to be viewed as a resource.

Here’s the catch:

Because Facebook users know that it’s primarily businesses that are operating Facebook pages out of self-interest, they’ll find it hard-pressed khổng lồ view your page as a resource. Instead, if they follow your page, they’re more likely lớn be fans of your brand.

Here’s an example of an awesome Facebook page that successfully frames itself as a resource:



Just look at their number of followers: 41,003.

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If you go through their posts, you’ll notice pretty much every post getting over 100 likes, loves, and even shares.

This is what a highly engaged audience looks like.

Once you visit their blog, you’ll notice relevant banner ads, but none of them are so intrusive as lớn disrupt the reading experience.

And the best part?

Their ‘About’ section tells us that they’re just a couple figure-skating fans who want to mô tả their passion và knowledge with the world.


How to lớn use Facebook lớn drive traffic khổng lồ your blog

Facebook most likely has the most extensive monetization guidelines out of any platform operating online. Here’s a summary danh sách of “rules” you can cross-reference when aiming to lớn monetize:

I’m going to lớn risk sounding repetitive here, but we come back to lớn a critical principle:

Not every tín đồ is created equal.

That means not every lượt thích is equal as well. If you showroom random people khổng lồ your groups & Facebook pages, you’re only going to confuse Facebook’s analytics tools, and it’ll become real difficult for you to lớn earn money from Facebook (page, group, or otherwise).

That means when you try to use tools lớn analyze your audience, you won’t be able to determine their interests accurately, or their needs, or even who they really are.

And what does that mean when you post your content?

Total engagement from your entire tín đồ base will be low, because people who aren’t interested in your content aren’t going to lớn engage, especially on any meaningful level.

Low engagement will tell Facebook that your content sucks, even when it’s awesome.

On the other hand, if you have a small but engaged tín đồ base, whenever you post content, you’ll be telling Facebook your nội dung is relevant (one of the main metrics Facebook uses khổng lồ determine the quality of your ads).


So what awesome added benefit can you gain from this slower approach that’s been proven time và again lớn work?

It keeps ad costs low.

That’s right.

Because Facebook understands that your group or page is highly concentrated with an active và engaged audience, your ads will cost you less money over time. This also means a higher conversion rate, because the offers you promote will be highly relevant to your target audience.

Affiliate marketing: How khổng lồ monetize Facebook pages in 2019

Affiliate marketing is a quick way to lớn monetize Facebook pages.

Pick a niche you’re interested in.Push products in your niche và start collecting commission. (Some products pay up khổng lồ 70% the retail price).


See this example above? These shoes are basically selling themselves.

How to lớn earn from Facebook groups

Compared to lớn trying lớn monetize Facebook pages, Facebook group monetization is much easier.

That’s because Facebook provides a lot more flexibility in terms of how you can frame the context of your group.

For example, you can label it a tư vấn Group, thus helping your group members perceive it as a resource.  


This makes it much easier khổng lồ persuade other Facebook users to lớn join as well. (Think about how much faster you can build your Facebook group, where people come khổng lồ view you as a resource và a source of support, an authority they can communicate with directly on a social platform).

So how vị you start lớn monetize your Facebook fans và Facebook followers?

In a similar way you would with a Facebook page–but remember the context:

This is a Facebook tư vấn group. Bởi vì not think about just pushing content. Here you’re building your brand & your authority.

You’re creating loyal fans.

Your Facebook page, on the other hand, is a business page. (Your page members will be a little more forgiving when you present your offers here).

Just take a look at this gardening example:



This group has more than 100,000 members.

Note the description và framing:

The first paragraph is all about who this group is for (defining the target audience).

The second paragraph is a warning against spammers. Not only does this deter spammers from joining, it indirectly indicates to lớn your target audience that this is a quality group that won’t tolerate spam.

Note also the group type: Support.


Content Guidelines for Facebook Monetization

Here’s a summary các mục of guidelines you can cross-reference when publishing content:

Formatting best practicesDo not misuse or misrepresent trademarked charactersAvoid depictions of tragedy and conflict (even when intended for educational purposes)Avoid hotly debated social issues targeting or disparaging specific groupsAvoid publishing violent & adult content, or depictions of drug & alcohol useDo not promote illegal productsNo offensive languageDo not publish montages of inspirational quotesDo not publish exaggerated or potentially inaccurate content

There are a few more less obvious points. You can access the full list and read the Partner Monetisation Policies details for more information.

How Facebook đoạn clip monetization works

Facebook has recently undergone some major changes.

The truyền thông giant has actively begun to promote Facebook video clip monetization.

Even a quick surface glance gives the impression that Facebook has invested a tremendous amount of energy and effort into developing the video clip monetization aspect of its brand. In fact, notable publications have speculated as khổng lồ how the video clip monetization landscape will develop, considering Youtube is the already-dominant platform in this space.

Facebook đoạn clip monetization for creators



Facebook’s recent overhaul of its video monetization features now boasts a new “Facebook for Creators” area, which the truyền thông giant frames as a community.


As soon as you sign up, you’ll be taken khổng lồ a “Get Started” area, which is one long page full of advice on how khổng lồ earn from Facebook effectively. From how to create an editorial calendar to video clip production tips, this area is an excellent primer on learning how to monetize Facebook videos.

Below is an example of the obvious extent to which Facebook is attempting to help you with your video monetization efforts:


Not only does Facebook grant you access to dozens of tracks you’re free to sample in your videos, you can also choose from a wide variety of sound effects khổng lồ keep your videos interesting.

Once you reach the bottom of the “Facebook for Creators” page, you’ll be asked khổng lồ connect your account, and voilà!

You’re almost ready to lớn go–but not just yet.

Before you dive right into making Facebook videos lớn make money from, it’s worth noting that there are no hard và fast Facebook video clip monetization rules. They created a menu of the best practices for video clip monetization, however, so make sure you reviews them to lớn save yourself a lot of time & hassle in the long run.

Want to lớn master Facebook monetization? check out Facebook Blueprint, where you can learn about every aspect of how to earn from Facebook. Be sure to review the build awareness category for important tips on branding and đoạn clip creation.


Make money with Facebook ads

I’m not going to lớn provide you with a beginner’s guide to Facebook advertising. There are plenty of guides for that, including our quảng cáo facebook eBook.

What we’re going lớn focus on are a few of the elements that make up a successful Facebook ad.

So let’s get one thing clear off the bat:

Can you make money with Facebook ads? You betcha. Và a whole lot of it.

Be prepared to lớn spend. Facebook advertising is all about a/b testing. If you’re organized, this is perfect for you. Testing will give you the confidence you need to continue until you achieve a positive return on your investments.Don’t spend too much all at once. Testing will determine what works for you & what doesn’t over time. Once you see consistent results from testing with small amounts, you can decide if it’s time to increase your budget.Don’t run brand awareness campaigns. Yes, we’re all about building a brand that lasts, but these campaigns are designed for major brands with deep pockets. Remember: We’re trying to build a targeted audience.

Speaking of targeted audiences, remember what we said about custom audiences?

We discussed why it’s important khổng lồ keep your group highly concentrated & relevant. One reason is that when you’re getting ready to lớn run ads, you can choose khổng lồ create what’s called a lookalike audience.

A lookalike audience is an audience Facebook creates based on your target audience’s characteristics. This means you can run highly targeted ads that are extremely likely to convert.

This is my favorite feature of Facebook ads, because it can be highly cost-effective.

How to lớn create a Facebook ad campaign funnel

You can burn a lot of money on facebook marketing if you don’t know what you’re doing.

To make money with facebook ads the right way, you should have a basic sales funnel in place.

Let’s build one by thinking about the steps your potential customers might take if you’re, say, selling a course on how lớn cook pasta sauces from scratch:

Your potential customers see your awesome ad for a free preview of your pasta sauce course (for example, Lesson 3). They can gain access in exchange for their thư điện tử address.You can begin emailing them và try to lớn initiate conversations. Also try khổng lồ encourage them to lớn connect with you through other social channels like Facebook, where you can continue lớn build your loyal tín đồ base.

Here’s a visual representation of the anatomy of a Facebook ad:


The Text Overlay tool: An amazing time saver

Facebook penalizes ads that contain too much text over the image.

But don’t worry.

Facebook has made it real easy for you to check if an ad you’re about to lớn run is going to fair out all right. The Text Overlay tool is a time-saving tool that requires only seconds to lớn determine if your ad will be penalized for containing too much text.


In the example above, I’ve uploaded two images.

As you can see, the first image (which is text-heavy) has a yellow warning sign next lớn it, with the note, “Image Text: High”.

In contrast, the second image is marked with a green checkmark, with the note, “Image Text: OK”.

Obviously, Facebook has given us a lot to lớn work with, & it can get a little overwhelming. But be sure khổng lồ stick lớn the key principles we covered so far, và you’ll be just fine.