12 ways you can make money with facebook

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You may not think of Facebook as new và edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

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It is no surprise, therefore, that many people và businesses try khổng lồ earn money from Facebook. With such a vast potential audience, it makes good sense.

It can be challenging, though, khổng lồ make money on Facebook. Because of Facebook"s sheer size, it can be challenging khổng lồ stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person"s feed. In fact is it probable that the statuses you lovingly craft and upload lớn your business page will reach no more than 2% of your followers.

Every time somebody opens their Facebook feed the Facebook algorithm goes through four steps lớn decide which posts it will show that person:

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Create a variety of unique of content for your “warm audience” – those people who have already expressed an interest in you or your productCreate a “Lookalike Audience” of people with the same interest as your warm audiencePromote high-quality nội dung to that “Lookalike Audience.”Some of the “Lookalike Audience” will like what they see, và become a tín đồ of your Facebook page. Some may even choose to buy your product at this pointUse a Facebook pixel and remarket to those who have not yet purchased any productsContinue remarketing khổng lồ those who have still not convertedMaximise your conversions

Many brands struggle lớn build the numbers necessary to lớn earn money from facebook. In this situation, it is common for firms lớn turn lớn influencers for help.

Influencers have done the hard graft of building a following. Anybody who is now a Facebook influencer started off a “Facebook nobody.” However, they took the time lớn establish themselves in a niche, và they have gone through the necessary steps to build authority & trust, và therefore a following.

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They know that they can join partnerships with brands, spreading the brands’ messages in ways that would otherwise be impossible for the brands. The most essential requirement is that the brand makes a good fit for the influencer"s followers.

Influencers can deliver sponsored nội dung to their fans. They may also work more directly by sharing tiếp thị liên kết links.

Sometimes influencers can promote products in a more subtle, perhaps humorous way. In the UK The Meat Man, who sells meat khổng lồ the public & restaurants, paid a UK Facebook influencer Brad Holmes, khổng lồ make a funny prank video. In the clip, Brad pranks his fiancé into thinking she had ordered 500kg of chicken instead of 5kg – with a £2,000 bill to go with it. The Meat Man’s hàng hóa sits in clearly labeled boxes in full view throughout the video.

This Facebook influencer drove 7 million đoạn clip views within 48 hours, and also led khổng lồ newspaper coverage for The Meat Men. As a comparison, The Meat Man’s own Facebook page has only about 10,000 likes & could never have generated as much publicity on its own.

Perhaps the best solution for a business is to build up its Facebook page, but at the same time work with influencers to lớn kickstart the process, và give the reach that most brands can’t achieve alone.