How do people make money on youtube?

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What do we want? khổng lồ make money on YouTube! When vị we want it? Right here, right now!

… But how bởi you actually bởi it? Isn’t it enough khổng lồ just join the Partner Program & monetize your YouTube channel with Google AdSense to see your first bucks rolling in?

What’s up with AdSense (and why you will hate it)

Here’s the thing. Monetizing your YouTube channel mmight seem lượt thích the greatest idea ever, but it will not reap large profits – not from the very beginning, at least. And here’s why:

One of YouTube’s latest và most controversial policy updates was lớn change monetization rules. Currently, you’d have lớn have a total watch time of 4000 hours in the past 12 months & a minimum of 1000 subscribers lớn enable monetization on YouTube.

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Previously, all that was required from YouTubers was to lớn have 10000 total views on their channel, & they could run ads on their videos.

The newest criteria is particularly hard on smaller creators, killing their ad revenue. YouTube executives even said it themselves: “Life would change for a significant number of channels under the new setup.”

This leads us to thinking – there must be a better way!

And there is.

Using your videos as your promotion platform, you can make a living on YouTube by selling products, digital goods, and even merchandise, knowledge, và experience.

Here are 27 genius ideas of what to lớn sell to actually make money off YouTube.

1. Lightroom presets

It seems that nowadays, Lightroom presets, or simply collections of photo edit settings bundled into a single click, are the bread & butter of many a digital creator. And we don’t blame them – presets really vị make a great passive income source.

Let’s say you’re a photographer. You’ve often been complimented on your chất lượng photography style & creative flair, & it looks lượt thích people wish to lớn learn from you.

Selling Lightroom presets is a great way lớn pass that knowledge on & earn money while doing so because:

Presets are easy to install and use – và people love lớn save time with less fuss.You can create an endless variety of presets & sell them in categories and batches, making your own line of Lightroom presets.
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Popularity of Lightroom presets according to lớn Google Trends

One example of a successful YouTube seller is photographer và videographer Peter McKinnon. He has several Lightroom preset packs for sale that he promotes via YouTube to his viewership of 3.4 million people.

And judging by the phản hồi section, his customers are more than satisfied:

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2. Visual effects và transitions

If you’re a videographer or a filmmaker, it’s very likely you get to lớn create tens and even hundreds of clip effects as a part of your gigs. But what vày you do with the effects that don’t get used?

Instead of filing them away on your computer, they can become yet another digital product to sell và earn money from.

For example, Arthur Moore is a filmmaker who creates stunning videos like this one where complete strangers eye gaze in busy London. His work easily becomes a great way khổng lồ promote the professional visual effects and video clip transitions that he sells lớn other digital artists out there.


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3. LUTs

To put it simply, LUTs, or Lookup Tables, are coded math equations that you plug into your clip editing workstation to alter the màu sắc of your footage. They also make great digital products to sell.

Here’s the thing – with good color grading, you can create the perfect mood and feel of your videos khổng lồ make them stand out in the vast market of video footage. Consequently, if you’re a videographer who has a good eye for color setups, this might be your niche to enter and make some money. Even six figures like in the case of Christian Maté Grab, a traveling filmmaker & videographer who sells LUTs và Lightroom presets.

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4. Wallpapers

What vì you vì if you’re a photographer và have LOTS of unused photographies just taking up space on your hard drive?

Publish them on stock image sites, sure. But you can also pick out the best ones và sell them as high-quality wallpapers for smartphones & desktops.

Paul Sydow is a photographer from Germany, & besides vlogging on YouTube about photography & selling Lightroom presets, he also offers urban wallpapers.

Just keep in mind that there are many beautiful pictures available on the internet for free, so you may want to lớn combine this source of income with others.

5. Overlays

An overlay is another type of digital goodie lớn sell and help you earn a living on YouTube if you’re in the visual và graphic arts. Basically, overlays are images or textures that photographers can địa chỉ cửa hàng to their images as an additional layer using an editing program (most commonly, Photoshop).

Some of the most common types of overlays are sky overlays, sun flares, flowers, falling snow, bokeh lights, & the list goes on and on.

As an example, among all the digital products Kaiwan Shaban, or K1 production, sells on his online store, he also offers sky, bokeh, và other types of overlays lớn help you create that perfect setting in your photos.



6. Fonts

Logos, advertising, đoạn phim editing, websites. What vày all of these have in common? Typography – one of the most essential factors that can make or break your project’s effectiveness.

But here’s the thing. Not everybody is a good phông designer. So, if you have some experience in typography, give this visual art a try.


When it comes to design, your customers will judge a book by its cover. Therefore, create a catchy presentation graphic (the cover image that shows off your fonts pack lớn the world).

Chris Hau chose a dreamy blue background for his custom brush font, and we love it!



7. Graphics

If you’re a freelance graphic designer or working for a company in-house, you probably already know that what your clients consider good graphic thiết kế does not always correspond with what you’d lượt thích to create yourself.

Instead of suppressing your inspiration, turn it into an extra source of passive incomeby selling the graphics that are not chosen by your clients on your own online shop. Inform your YouTube followers about your designs via vlogs – just lượt thích Aleo Designs does.

He’s a graphic designer whose work can be purchased on his online store – including this epic Pokemon Go graphics collection that includes the graphics of each pokemon – every 151 of them.

8. Nutrition plans

Being healthy and fit is often a challenge many strive khổng lồ achieve. And the statistics prove it – according khổng lồ the International Health, Racquet và Sportsclub Association, the $30 billion health và fitness industry in the U.S. Has been growing by at least 3-4% annually for the last ten years. What’s more – there are no signs of this industry slowing down anytime soon.

So, if you’re somebody who’s a certified nutrition specialist whose advice could help others, or if you simply have a successful weight loss (or muscle gain) story khổng lồ share, go for it!

Talk about your inspirational health or fitness story on YouTube, then share your tips và tricks in the size of nutrition plans like Gym Topz does:


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9. Magic tricks

Have you ever thought that your childhood dream of making magic could help you pay rent? Your mom says no, but your heart says yes – & you should trust it!

Modern day magicians are smart & versatile – they constantly create new ways to entertain people with their magic. One of such methods is – turning magic tricks into digital goods and selling them online.

This is exactly what Chris Ramsay, an entertaining magician, does. He’s managed to collect a large tín đồ base on his YouTube channel, showing how to solve jigsaw puzzles, vị card tricks, and street magic, as well as sharing tips on how to lớn start a career in the magic industry. Apart from that, he sells Voodoo, one of his magic card tricks, online:

10. Sound effects

Can you imagine a typical YouTube vlog without the signature “whoosh”, “swoosh”, & “ding” sounds? Neither can we.

Adding sound effects lớn the đoạn clip is often the final touch to lớn make the content pop, build suspense, control the dynamics, & highlight specific episodes in it.

If you’re good with sound mixing và already use sound effects for your own YouTube videos, why not nói qua them with vloggers who don’t have the tech or the knowledge to create their own effects?

Take Ryan Nangle as an example. He’s a video editing expert who publishes tips, tutorials, và gear đánh giá on his YouTube channel. Ryan also creates his own sound effects (even a dedicated “whoosh” pack consisting of 79 whoosh variations) & sells them as a side hustle.


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11. Songs, loops và beats

We all know that becoming the next Mark Ronson or Beyonce is most likely not going khổng lồ be the destiny for every musician or producer. So, what can you vị to earn extra money in the music business?

Sell your songs, sounds, & anything else of good unique you’ve produced or created. For example, Denis Berger, or PVLACE, makes beats and has been signed khổng lồ 808 Mafia, one of the biggest hip-hop production teams in the US. The exposure that he gets is also quite useful when selling his loop kits.

You don’t even have to be a musician or producer by mặc định to sell songs. Chris Hau is actually a photographer & videographer, but he also sells songs, loops, & instrumental stems for corporate videos.

12. Vocals

That’s right – you can sell your own voice to lớn help you make money. If you’re a musician or a YouTuber with pipes, your vocals can be turned into digital goods that producers can use in their songs as lead or background vocals, vocal chops, và additional choruses.

For example, More Vocals sells professional royalty-free vocal acapella packs recorded by professional engineers on professional equipment.


13. Drum kits

Great news – there’s something to lớn sell for the Ringo Stars of the digital age as well! Basically, if you have been creating drum samples và storing them away on your computer, you can sell them for good money in the form of drum kits.

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Drum kits are collections of drum sounds, lượt thích kicks, snares, claps, hi-hats, that other musicians and producers can buy from you và use when making new songs.


14. Guitar tabs và sheet music

Are you a musician who loves doing quality covers of popular songs and publishing your performances on YouTube? You might have noticed that your viewers are asking to mô tả the tabs or sheet music so that they could learn your version of the songs as well.

Why not give in to them – and earn money by doing so?

David Plate, a jazz và acoustic guitarist, creates guitar arrangements for popular & classic songs on solo guitar, publishes tutorials on his YouTube channel, but the tabs & sheet music are up for sale on his online store.

15. Vocal effects

If you’re in the music business, you probably know that there are hundreds of thousands of chất lượng vocals out there, ranging from Barry White-like depths to the high notes of Ariana Grande.

With all this competition, how vì you make your vocals and with that – your tuy nhiên stand out? Here come vocal effects to the rescue!

If you’re a producer who’s got a knack for creating vocal effects, make your own collection – và you’ll have yet another digital sản phẩm to sell & help you earn money on YouTube. Just lượt thích Farai the Producer does, selling his vocal templates to help others make their next hit.

16. Ebooks

If you’re a YouTube creator who also enjoys writing (and you’re actually good at it), try creating an ebook about a topic or issue you care about & then putting it on your online store for sale.

The great thing about ebooks is that you don’t need a publishing house lớn get your book out there, eliminating the expenses & hassle of actually creating books, storing và delivering them.

Self-help books are a popular genre that you can give a try. According khổng lồ latest reports, readers of fitness & self-help books pushed non-fiction sales up by 9%, while revenues from fiction fell by 7%. No wonder SelfHelpFitness has their digital shelf fully stacked with ebooks about fitness, wellness, and building your own online business.

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17. Tutorials & actions

If you have unique knowledge, especially something that’s hard to lớn come by (perhaps something in IT, tech, programming, or video editing), make use of it.

Turn it into tutorials or actions (a series of steps that have been pre-recorded khổng lồ be reapplied) và put them up in your storefront for other people to purchase.

Here’s an example. Photoshop Tutorials.TV sells Photoshop action packs, & they use their YouTube fan base of more than 900 000 viewers lớn promote their online store.

18. Merchandise

If you’re under the impression that only the Kim Kardashians of the world have their own merchandise, think again. There’s no magic number of subscribers (or watch hours, for that matter) that determine whether you’re ready to lớn sell your merch or not.

If your brand is strong và your audience active and engaged – perhaps, there’s no better time than the present to lớn start selling. Besides, with the help of print-on-demand platforms lượt thích Printful, you can print your merch as orders come in so you don’t have lớn risk with your money.

What should YouTubers selling merch print on their products? Anything from funny catch phrases to lớn smart quotes and your hình ảnh works. Or even an animation of you, your pooch, và a wooden box called Tiny Box Tim lượt thích in the case of popular đoạn clip game YouTuber Markiplier does.


19. Your own product line

If you’re into specific type of products & enjoy vlogging about them on your YouTube channel, why not start your own sản phẩm line? Beauty products, food items, homemade goodies – whatever floats your boat!

Pick a niche, decide how you’re going to manufacture it (make the products yourself or outsource), và pick a storefront lớn sell your products. Arianna O’dell, a sale professional, who created her own product line without prior experience in sản phẩm design chose Etsy as the platform for her line of dolphin beach towels.

And don’t forget to use YouTube as your promotion platform!

20. Retreats

Enjoy spending hours on end interacting with your YouTube followership and answering their questions? You might even start lớn feel lượt thích one big YouTube family with a couple of inside jokes that only you và your posse understand.

Well, how about overcoming that digital barrier và meeting your fans in person? We’re not talking quick meetups, we’re talking – retreats! and the theme can be about anything you & your viewers like. Video games? Sure! Netflix? Bring it! Or stick to conventional themes, like a yoga retreat which is something that photojournalist Sjana Elise organised for her viewers.

Here’s how lớn get going: start with creating an agenda, setting the date, picking & booking the venue, then plan the activities. And don’t forget to lớn talk it up on your channel so that your followers know what’s coming – and can reserve their spot in good time!


21. Instagram Stories templates

With more than 400 million users, Instagram Stories has become twice as popular as Snapchat and is now more than just a platform for influencers và their delicious food and travel snaps. The truth is – creating visually appealing Instagram Stories is an art size that requires lots of time & dedication, not to mention at least some amount of creativity.

So, if you’ve been praised for your beautifully crafted Instagram Stories, turn them into a hàng hóa to sell. For example, motion designer & illustrator Hector, or Jherem, sells Instagram Stories packs that are easy lớn modify và even come with a video tutorial:

22. Knitting patterns

For those creators who have been lucky enough khổng lồ learn crafts, like knitting or crocheting, from their nanas, there’s another way to earn passive income – sell your patterns, or in other words – the written instructions on how khổng lồ construct a specific thiết kế by knitting or crocheting.

All you need is the passion và skills for knitting or crocheting, a creative mind, attention khổng lồ detail (and the ability to write your pattern down), và a platform for selling – either a trang web or your very own online store.

Katie, or the Queen Stitch, sells her handmade knits, as well as her knitting and crocheting patterns and has some really đáng yêu designs lớn offer, lượt thích these acorn & Christmas-themed beanies:

23. Phone cases

According to lớn Statista, there will be 2.87 billion smartphones in the world by 2020, which means that at least one out of three people will own a sản phẩm điện thoại device. & with smartphone prices on a constant rise, the owners are more likely to lớn want lớn protect their property, too.

With that comes a higher demand for phone cases. The great thing – it’s possible lớn start your own phone case business from scratch in just a couple of hours.

If you’re a notable YouTuber, phone cases can be a great addition to lớn your merchandise collection – just don’t forget to lớn promote your phone cases in the latest YouTube video.

Apart from that, phone cases can also be a stand alone product. Like in the case of John Webber, the owner of Carvedproducts. He offers wallets, jewelry, & even speakers & power banks made out of wood alongside his unique wood và resin phone cases.


24. Study notes

There are plenty of high school và college students that struggle with their grades và exams. If you’re good at specific subjects and take pride in your well-organized cảnh báo taking skills, here’s your chance to lớn help them – và make some extra income while doing so.

For example, Melissa Maribel, a chemistry tutor và a full-time YouTuber, makes helpful đoạn clip vlogs about chemistry and sells digital downloads, lượt thích chemistry notes, that guide students through specific topics.

What’s more, selling digital notes has helped Melissa make over $5000 since February 2018, and the business is growing still. Whoever said that cảnh báo taking cannot be turned into a successful business?

25. Recipes

Do people keep coming over lớn dinner parties và cannot stop praising how good your sweet potato casseroles and red velvet cakes are? It might be time to lớn start a food channel và share your recipes to lớn make a profit.

Even experienced restaurant owners vì chưng it as a side income. For example, Chef Agathe teaches cooking classes and has been running her own coffe by Tao for 7 years. At the same time, Agathe also has her own online store where she sells chất lượng vegan recipes so that other people can prepare her signature dishes at home.

26. Subscriptions và memberships

Subscriptions & memberships are a relatively new business model by which a customer would pay for products or services throughout a specified time-period – similarly as you’d vì with your Spotify or Netflix account.

The appeal in selling subscriptions comes from being able lớn collect recurring revenue & establishing a more foreseeable cash-flow. Besides, the opportunities of what khổng lồ sell are only limited lớn your imagination. Here are some examples that would work as subscriptions:

Weekly meal plansMembership to an exclusive communityWeekly motivational quotesDigital newsletter subscriptionsMagazines

For example, artist Ann Kullberg sells monthly color magazine subscriptions where each issue is packed with tips, how-to’s & inspiration to help aspiring artists grow.

27. ASMR

We live in a dynamic world where people are constantly looking for ways to de-stress & calm themselves. For some, that means yoga và therapy. Others opt for ASMR videos.

ASMR, or autonomous sensory meridian response, is the feeling of well-being combined with a tingling sensation on your body, and is experienced as a result of listening khổng lồ a specific stimulus – often an ASMR video, lượt thích this one:

The ASMR trend’s actually been getting quite popular recently – so much so that even big companies, lượt thích IKEA và Michelob Ultra, use ASMR as a part of their kinh doanh campaigns.

So, if you have a good soft-speaking or whispering voice and decent equipment for recording and filming, this is another high-demand niche to tap into.

You can publish shorter videos on your YouTube channel & sell longer, exclusive ASMR content, lượt thích this guided ASMR meditation by Dauchsy Meditations, on your online store.


Ready to make money on YouTube?

And there you have it! A handful of digital (and physical) goods khổng lồ sell that will help you turn YouTube into your favorite source of income. Try one or two of these suggestions và see where they take you.

If you have other tips how lớn earn money via YouTube, chia sẻ with us in the comment section below!