How to make money on youtube: 7 effective strategies


If you"re wondering how lớn make money on YouTube, look no further than these 7 strategies for monetizing your channel và your creative work.

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Okay, ad revenue is the most obvious way to lớn make money on YouTube. But it’s not the only way—or, khổng lồ be honest, the best way.

(Spoiler: the best way to lớn make money on YouTube is all the ways.)

YouTube is half the internet: that’s 1.9 billion users logging in every month. But at the same time, 500 hours of video are uploaded to lớn the site every minute.

So you already know this article is not going to lớn be about how easy it is lớn buy a Swiss watch with the ad revenue from your YouTube views. (Though if you have millions of đoạn phim views, you could probably at least rent one. Wait, don’t.)

Read on, và we’ll lay out 7 ways lớn earn income from your YouTube channel, complete with step-by-step instructions.

Table of Contents
1. Join the YouTube Partner Program
2. Sell your own merch
3. Create sponsored content
4. Become an tiếp thị liên kết partner
5. Get your fans to lớn pay you directly
6. Use crowdfunding
7. License your content to the truyền thông media

Bonus: Download the miễn phí 30-day plan lớn grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

How to lớn make money on YouTube

1. Join the YouTube Partner Program

The YouTube Partner Program is how regular YouTubers get access lớn special features on the platform.

You don’t need to be a partner to lớn make money on YouTube (just setting up an AdSense account và getting views is enough khổng lồ handle that), but being a Partner makes it a lot easier.

YouTube Partners have access lớn multiple income streams: not just clip ads, but YouTube Premium subscription fees, & features that tap your loyal fans’ wallets directly like Super Chat, channel memberships & the merchandise shelf (more on these later.)

Step 1: Start a YouTube channel

Don’t worry, we have a handy guide for this. It’s called ‘How khổng lồ create a YouTube channel.’

Step 2: Make your channel successful enough that it meets the YouTube Partner Program requirements

To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.

Here are some ideas for how khổng lồ get more of those precious YouTube views.

Step 3: mix up an AdSense account

This is simple. Just follow YouTube’s official guide lớn AdSense accounts.

Step 4: Explore your new monetization features

Each monetization channel has different eligibility requirements. For instance:

YouTube Premium revenue: if a YouTube Premium member watches your video, you get a portion of their subscription fee. (This one is automatic, which is nice.)Channel memberships: in order lớn sell channel memberships to lớn your subscribers (i.e., your fans opt in lớn pay you an extra amount), you need lớn be at least 18 và have more than 30,000 subscribers.Merchandise shelf: in order lớn sell merch from YouTube’s merchandise shelf, you must be at least 18 years old, và have at least 10,000 subscribers.Super Chat payments: if you want your fans to lớn have the ability lớn pay khổng lồ have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).Step 5: Submit to lớn ongoing reviews

2. Sell your own merch

Maybe you identify as a content creator first, và entrepreneur second. (Just remember that even Drake sells t-shirts.)

Alternately, you’re an entrepreneur first and video clip creator second, which means you probably already have a product, và you’re designing your YouTube sale strategy to lớn sell it.

Either way, merchandise is a viable way to lớn earn money from YouTube.

Step 1: Imagine & design your product

Merchandise for your channel is meant to lớn both represent and feed your audience’s connection with you. That means your merch should be unique.

Hawaiian YouTube star Ryan Higa launched his milk-based energy drink nin-ja Melk to lớn leverage the popularity of his viral comedy, ninja Melk. While he also sells t-shirts and other merch from his online shop, ninja Melk’s appeal is broad enough it has its own website.

Pro tip: You might have more ideas for merch than you can possibly stock. So start by dipping your toes in the water with one or two items. But make sure you engage your audience in the decision-making process. Poll them as to what they want. Or build buzz by offering one-off products related to big subscriber-count milestones.

Step 2: Source and/or build your product

In most cases, you’ll need a manufacturer, supplier or wholesaler khổng lồ make and deliver your product. Some suppliers will deliver it lớn you, and some will spare you the headaches of inventory, shipping & returns by handling it themselves.

If you’re not sure where khổng lồ start, check out Shopify’s how-to on the topic of finding a brick-and-mortar company lớn make your dream a reality.

Step 3: Create your cửa hàng and landing page

You’ll need a separate website to lớn handle purchases. If you want to link it directly from your videos (and you do), refer to YouTube’s danh sách of approved merchandise sites.

Step 4: Enable your YouTube Partner merchandise shelf

YouTube Partners can also use the shelf feature lớn sell their channel’s merchandise. If you’re eligible, follow YouTube’s instructions to enable it.


Step 5: Promote your product in your videos

This is where your charm comes in. Wear or use your merch in your videos. Feature viewers who have bought and are using it. (If we were on another platform, we might call this ‘user-generated content,’ or possibly ‘solid gold’).

And don’t forget to showroom your store’s link to your đoạn clip descriptions, and include end screens và cards with compelling calls lớn action.

Source: Ryan Higa

Pro tip: Don’t forget lớn say thank you. Because it’s polite. But also because it’s an excuse to remind people how great and popular your product is, one more time.

3. Create sponsored content

You don’t have lớn be on Instagram to be an influencer. The advantage of the #sponcon strategy is that you don’t have to give YouTube a cut of your earnings. You negotiate directly with the brand, & they pay you directly. No wonder it’s a popular way for YouTubers khổng lồ make money.

If you can offer brands a large and/or engaged audience—and your nội dung is relevant to their target market—they probably want to hear from you.

For instance, YouTuber Aaron Marino, a.k.a. Alpha M, is big in the men’s lifestyle space. How big? So big that even his videos that explain his brand partnerships have brand partners.

Step 1: Find a brand lớn partner with

Quality is important, when it comes to the names you work with. You probably already have a wish các mục of dream brands. Whether you’re aiming for the stars or building yourself up grassroots-style, make sure you perfect your brand pitch before you send it.

Also consider signing up with an influencer sale platform. These are intermediary websites that help sale teams find appropriate influencers to work with. FameBit was one of the first khổng lồ focus on YouTubers, for instance.

Step 2: Make a deal

According khổng lồ this recent study by influencer kinh doanh platform Klear, YouTube videos are, on average, the most expensive type of sponsored nội dung brands can buy from influencers. Basically, YouTube influencers are able to charge more for their videos than they would for Instagram Stories or Facebook posts, because clip is just more expensive khổng lồ produce.

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While your rate will vary on your audience’s size, engagement và relevance khổng lồ your potential partner, know your worth before you sign a contract.

Step 3: Be transparent about your #sponsored #ad

Sponsored nội dung is advertising. That means you need khổng lồ make sure you’re in step with Google’s Ad policies. The FTC (U.S.) and ASA (U.K.) both have guidelines of which you should be aware, too, if you’re American or British.Transparency is good for your legal health, but also for your relationship with your audience. YouTube has a visible disclosure feature khổng lồ help you make sure your audience is aware that you’re advertising to them.

Source: YouTube

4. Become an tiếp thị liên kết partner

If your YouTube audience is loyal and engaged, but not quite there yet headcount-wise, look for companies investing in tiếp thị liên kết marketing.

YouTubers affiliated with businesses encourage their viewers to visit the brand’s online store or specific sản phẩm pages. They then get a percentage of sales made through their — you guessed it — affiliate links.

In terms of cài đặt and logistics, tiếp thị liên kết partnerships are similar to lớn sponsored content deals, so follow the steps from tip #3 to lớn get started.

5. Get your fans to lớn pay you directly

This strategy for making money on YouTube includes a few different income streams, but they all have one thing in common: you have lớn make it easy for your fans to show their appreciation with their credit card.

Step 1: Host live chats where people can use Super Chat

In early 2017, YouTube replaced their previous fan hâm mộ Funding feature with Super Chat. This is a feature that is only available khổng lồ YouTube Partners while they live stream.

Essentially, your viewers can make their comments more visible—they’re highlighted & pinned for a mix amount of time depending on how much they pay—in the live chat stream.

Step 2: Encourage your fans khổng lồ become channel membersSource: YouTube

YouTube offers the ability lớn let your viewers pay you khổng lồ become members of your channel. In exchange, they get custom emoji, badges, & access khổng lồ members-only exclusives like Live Chats with you.

For instance, Wintergatan is a Swedish band that also makes elaborate marble machines and posts videos about it to their YouTube channel. They regularly thank their channel members in their videos. They also make it clear what the money from memberships supports:

Source: YouTube

You’ll need lớn build out a promotion strategy lớn convince people lớn become members, which may or may not include several tiers of membership. Lượt thích Super Chat, this feature is only available lớn YouTube Partners.

Step 3: Encourage your fans to lớn become YouTube Premium subscribers

This step is the last on our list for this strategy because it benefits your channel only indirectly. That said, when YouTube Premium members watch your channel, you get a cut of their subscription fee. (And so does every other channel they watch.)

6. Use crowdfunding

Soliciting donations online is now commonplace. Whether you’re looking to lớn build ongoing revenue from a pool of small monthly donations, or looking lớn fund a personal, channel-related project, crowdfunding is how many YouTubers make money.

Step 1: phối up a crowdfunding account

YouTube has a danh sách of approved crowdfunding sites khổng lồ choose from.

For recurring funding Patreon is a vị trí cao nhất choice. Meanwhile, sites like GoFundMe or Kickstarter are best for one-off campaigns lớn get a new mic, or new laptop, or new … spleen.

Even household names like Walk Off the Earth or Veronica Mars (ok, she’s a fictional character) have used Patreon to lớn fund their projects, be they music videos or feature-length films.

Source: Walk Off the EarthStep 2: Promote your campaign in your videos

Detail your specific goals so that people know exactly what they can expect when you’ve succeeded.

Also, offer enticing perks that stack as your fans choose how much they want lớn donate.

For more information and inspiration, check out this detailed guide lớn crowdfunding strategies.

Step 3: Go beyond YouTube

A successful chiến dịch is a multi-platform affair. We have some advice on how lớn promote your YouTube channel (and by extension, your crowdfunding campaign) everywhere else.

7. License your nội dung to the media

When a đoạn clip goes viral, every news outlet wants khổng lồ get their hands on a copy in order to trả lời it for their audience. Fortunately, established media companies are well aware that they need khổng lồ pay for what they use. & voila, you’ve got yourself another way to lớn make money on YouTube.

As a nội dung creator, licensing your most successful work to the truyền thông can be as simple as making sure you’re easy lớn find.

Step 1: Keep your contact details updated on your About page

You never know when lightning will strike. Even if you don’t have a business manager, mix up a generic thư điện tử account that you can point to lớn for business inquiries.

Source: Lilly SinghStep 2: Sign up lớn a video rights marketplace

Jukin truyền thông is a great place khổng lồ start. Even if you don’t have a viral video clip like the Chewbacca mask lady (see below), truyền thông outlets often need timely footage lớn round out their reporting.

For instance, Jukin has an entire catalogue of ‘newsworthy’ videos that you can contribute to, if you happen to have exclusive footage of a major natural disaster, plane crash, or plague of locusts.

Source: Jukin Media

How much money can you make on YouTube?

Sadly, this age-old question has one infuriating answer: it depends.

The sky is the limit, as 9-year old YouTuber và multi-millionaire Ryan Kaji’s story proves. But getting into 7-digit territory takes a lot of time, consistent work & luck.

YouTube revenue relies heavily on AdSense. In simple terms, YouTubers get paid for each ad view on their channel. But rates vary across geographies, demographics, & even industries (software ads may have a higher CPM than, for example, clothing ads).

On average, YouTubers make between $3 và $5 per 1,000 clip views through AdSense. If your channel is reaching a lot of people, this can stack up khổng lồ a pretty paycheck. It’s not uncommon for big creators to cash out upwards of $200,000 each month from AdSense alone.

But even if your channel is trending và AdSense revenue is filling up your bank account, remember that YouTube fame depends on many factors, some (or most) of which are out of your control — the YouTube algorithm can change, as can your audience’s tastes và needs.

To make sure that the money you make on YouTube turns into a healthy và consistent income, follow our 7 tips & branch out. Merch, branded giao dịch and crowdfunding can make you money even if, for whatever reason, your AdSense paychecks go down.

With, you can easily upload, schedule, và promote your YouTube kinh doanh videos across multiple social truyền thông networks from one dashboard. Try it miễn phí today.