6 steps to learn seo for free

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The Complete SEO Guide for Beginners

Learn SEO basics with a beginner"s guide even your grandma would understand


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Do you want to learn SEO but don’t know where to lớn start? Read our complete SEO guide for beginners và learn everything you need lớn know lớn proceed with tìm kiếm engine optimization on your own! As a bonus, you can take a short test & get a miễn phí SEO certificate!


Chapter 1

SEO basics

Before we dive into specific techniques & aspects of SEO, let’s cover the basic definitions, vocabulary và frequently asked questions. Are you ready? Let’s start!

What is SEO?

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results và getting more organic (non-paid) traffic.

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The history of SEO dates back khổng lồ the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy & an ever-growing industry.

Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO và PPC are part of search Engine Marketing.


The tìm kiếm engines are used by internet users when they are searching for something.

And you want to lớn provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner.

To put it simply:

SEO is all the actions you bởi vì to make Google consider your trang web a quality source & rank it higher for your desired tìm kiếm queries.


Note: Although SEO stands for “search engine optimization”, with the current dominance of Google, we could simply use the term “Google optimization”.

That’s why all the tips & techniques in this guide are mainly about Google SEO, although many things are universal và apply lớn the optimization for any other search engine.


SEO in a nutshell

You don’t need to know ALL the factors và the exact algorithms Google uses lớn rank your website. But you need lớn cover the key components of SEO khổng lồ be successful.

An easy way khổng lồ understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.


There are three key aspects of SEO:

Technical stuff – The bowl represents all the technical aspects you need to lớn cover (often referred lớn as technical or on-page SEO). Without a proper bowl, there would be nothing to lớn hold the soup.Great content – The soup represents the nội dung of your trang web – the most important part. Low-quality content = no rankings, it is that simple.Quality backlinks – The seasoning represents the liên kết that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to lớn gain authority by getting unique backlinks – the last ingredient lớn make your SEO soup perfect.

In the following chapters, we’ll take a look at all of these aspects from the practical point of view.

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Useful vocabulary

As soon as you start digging into SEO, you’ll come across some common terms that try khổng lồ categorize its various aspects or approaches, namely:

On-page SEO & off-page SEOBlack hat SEO và white hat SEO

Although they are not that important from the practical point of view, it is good lớn know their meaning.

On-page SEO và off-page SEO

The terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website

On-page SEO is everything you can vày on the website – from the optimization of content through technical aspects.

Keyword researchContent optimizationTitle tag optimizationPage performance optimizationInternal linking

The goal is to provide both perfect nội dung and UX while showing search engines what the page is about.


Note: The terms on-page SEO and technical SEO are sometimes used interchangeably & sometimes used to lớn distinguish the content-related optimization (e.g. Title tags) & technically-oriented optimization (e.g. Page speed).


Off-page SEO is mostly about getting chất lượng backlinks lớn show tìm kiếm engines that your trang web has authority and value. Link building may involve techniques like:

Guest bloggingEmail outreachBroken links building

Off-page SEO is also closely connected to lớn other areas of online marketing, such as social truyền thông media marketing & branding, which have an indirect impact on building the trust and authority of your website.

Remember that a successful SEO strategy consists of both on-page và off-page SEO activities.

White hat SEO vs. Black hat SEO

Black hats & white hats have their origin in Western movies. They represented bad guys and good guys.

In SEO, the terms are used to lớn describe two groups of SEOs – those who adhere khổng lồ the rules mix out by Google’s Webmaster Guidelines and those who don’t.


Black hat SEO is a phối of unethical (and usually spammy) practices to improve the rankings of a website.

These techniques can get you khổng lồ the đứng đầu of the tìm kiếm results in a short time, however, search engines will most probably penalize and ban the trang web sooner or later.

White hat SEO, on the other hand, refers khổng lồ all the regular SEO techniques that stick khổng lồ the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, chất lượng content, and a user-oriented approach.

While SEO experts agree that “white hat” is the way lớn go, there are different opinions on the acceptability of various links building techniques (including link buying).


Frequently asked questions

Can I do SEO on my own?

SEO is not easy. But it’s no rocket science either.

There are things you can implement right away và there are concepts that will take much more time & effort. So yes, you can do SEO on your own.

The only question is whether you are willing to lớn invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else.

How can I learn SEO?

There’s a couple of things you should vì chưng to learn SEO:

Read reliable resourcesGet hands-on experienceDon’t be afraid of experimentsHave a lot of patience (SEO is a marathon, not a sprint)

Implementing the things from this guide is a great way lớn start