How to create a youtube channel in 3 simple steps

Summary

See how easy it is to lớn get your YouTube tài khoản set up and running, and find out some quick wins on how to lớn optimize your profile for maximum reach

You will learn

The basics of getting your account set upHow to lớn create a YouTube channelHow khổng lồ create the perfect channel artTop tips for optimizing your channel.

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YouTube, the Google-owned clip network, boasts over a billion users — almost one-third of all people on the mạng internet — and every day people watch hundreds of millions of hours on YouTube và generate billions of views. On sản phẩm điện thoại alone, YouTube reaches more 18-34 và 18-49 year-olds than any cable network in the U.S.

What’s amazing, though, is that only 9% of small businesses in the U.S. Are actively using YouTube, và my hunch is that figure would be pretty accurate worldwide, too.

So why aren’t businesses investing in YouTube as part of our social truyền thông strategy?

In short, because clip is harder to produce than a blog post or an image.

Or at least that’s the perception many of us have.

In reality, though, video is becoming much easier & cheaper lớn create. This means there’s a huge opportunity for your business on YouTube.

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If you’ve been debating getting started on YouTube or have maybe experimented a little và not yet found your feet, this post is for you. Throughout this post we’ll dive into:

The basics of getting your tài khoản set upHow to create a YouTube channelHow to lớn create the perfect channel artTop tips for optimizing your channel.

Ready khổng lồ start? Let’s go.

How khổng lồ create a YouTube channel

Creating a YouTube channel using your Google account

If you have a Google account, you can watch, tóm tắt and comment on YouTube content. However, Google accounts don’t automatically create YouTube channels. Getting a new channel mix up is a simple and quick process, though.

1. Go to YouTube và sign in

Head over khổng lồ YouTube.com & click ‘sign in’ in the top right corner of the page:

Then log in using the Google trương mục you’d like your channel to be associated with:

2. Head over to lớn your YouTube settings

In the top right corner of the screen, click on your profile icon and then click "Create a channel."

Where to find the YouTube "create channel" link

3. Create your channel

Next, you’ll have the option khổng lồ create a personal channel or a create a channel using a business or other name. For this example, we’ll choose the "Use custom name" option, which is recommended for small businesses and brands:

You have the option create a YouTube channel with your name or a custom name.

Next, you"ll name your channel.

Creating a name for your YouTube channel

Note: As you"ll see from the settings at this step, creating a new channel name will also create a new Google tài khoản with its own settings & YouTube history. This trương mục nests within your main Google account & can be fully managed from the Google settings. It"s quite useful as you can use this new trương mục to like and comment on other YouTube videos và participate in YouTube as your brand.

After this step, you"ll have the chance to lớn further customize your channel. You"ll see options for:

Uploading a profile pictureAdding a mô tả tìm kiếm of your channelAdding links to your sites – this can include custom link to a trang web or blog as well as social link to Instagram or TwitterFurther settings for your YouTube channel – profile picture, description, and links

Congratulations! You’ve just created a new YouTube channel!